How agencies deliver campaign assets to clients
Agencies deliver the same campaign in many formats to many recipients: the client, media buyers, printers, and platform teams. The delivery has to be complete, current, and traceable, and ideally it should look like part of the agency rather than a generic download page.
What a campaign delivery contains
- master creative in editable form
- exports for each channel and format
- print-ready files with bleed
- video in several aspect ratios and bitrates
- brand assets, fonts, and usage guidelines
Collectively this is regularly tens of gigabytes, delivered repeatedly as revisions arrive.
Structure that prevents confusion
- Create a folder per client, with a subfolder per campaign.
- Inside, separate folders by channel: print, digital, video, social.
- Give the client read access to the delivery folder only.
- Give production partners write access where they need to return material.
- Replace assets in place when revisions are approved.
- Keep an archive folder for the campaign once it is live.
Delivering under your own brand
A custom subdomain and brand presentation, available from the Pro plan, mean the client downloads from the agency address on a page carrying the agency identity.
For an agency, that is not decoration: the delivery is often the last touchpoint of a project, and it is the one the client remembers when the invoice arrives.
Traceability
- a log of what was delivered and when
- expiration long enough to survive slow approval chains
- one current version instead of five copies in five inboxes
- access that can be withdrawn when a partner stops working on the campaign
FAQ
How do agencies deliver large campaign packages?
Through client folders organised by campaign and channel, with read access for the client and write access for production partners.
Can the download page carry our branding?
Yes. Custom subdomain and brand presentation are available from the Pro plan.
How do we avoid version confusion across channels?
Replace assets in place inside a shared folder instead of sending new links for every revision.
Summary
Campaign delivery is a recurring, multi-format, multi-recipient process. Client folders organised by campaign and channel keep versions straight, branded download pages keep the delivery on the agency's identity, and transfer logs record what went out.